appliance just a short time after purchase. In addition to this, consumers
battery types on offer. These worries are a thing of the past with the new,
large number of criteria which help narrow down their search. Selecting the
clock, a laser pointer or a remote control for garage doors – shows users which
VARTA product will get optimum performance from the device. The search
functions for the other main categories are designed in just as intuitive and
helpful a way, meaning the best charger and the perfect flashlight are never
more than a few clicks away.
Those who want to learn more about VARTA’s products can visit the Battery
forum section, where answers to frequently-asked questions are ready and
waiting. An expert team is also on hand to respond to users’ own questions.
And as if that wasn’t enough, VARTA is planning to start a blog for detailing
and discussing battery-related issues.
VARTA is set to realize its international website in 29 further countries, working
with leading internet-based content management experts Sitecore CMS.
You can find the new VARTA website experience and additional information at
www.varta-consumer.com
About VARTA Consumer Batteries GmbH & Co. KGaA
VARTA Consumer Batteries is a provider of innovative, high-quality products in the battery, rechargeable battery, charger and torch sectors. Controlled from its European head office in Frankfurt/Main, Germany, its 1,200 employees across 30 countries generate annual sales of around 400 million euros. The German sales company is based in Ellwangen. With powerful product ideas, developed from over a hundred years’ worth of experience, VARTA keeps the mobile energy market moving. Besides its power to innovate, VARTA is unique thanks to the breadth of its range and the quality and design of its products. The secret of a successful product mix: an intensive focus on the lifestyle of one’s consumers and close co-operation with retailers. This makes it possible for VARTA to respond quickly and flexibly to current device trends in the dynamic Fast Moving Consumer Goods (FMCG) market and offer the perfect energy solution. VARTA Consumer Batteries GmbH & Co. KGaA is a part of the Spectrum Brands Group, a global company in the consumer goods market and a leading provider of batteries and high-quality garden and pet products as well as shaving and personal care products.